Master of metal: Royal Enfield Electra 350 by J&D Custom
The past few years have seen a big change in the way a lot of custom motorcycles are created. Technology is everywhere, with many builders now using computer-aided modeling and machining to create and replicate parts faster and more accurately.
But some builders prefer to keep the traditional craft alive. In the USA guys like Craig Rodsmith and Max Hazan are wizards with traditional tools, and in India, we have Jay D. Patel of J&D Custom Co.âthe builder of this raw and beautiful Electra 350.
Based in Vadodara, a city in western India, Jay eschews digital assistants and sticks to decades-old methods of craftmanship.
âIâve called the bike âHandmade,â because I hand-built everything from scratch, apart from the the engine and wheels,â he tells us.
Jayâs father owns an engineering workshop, and thatâs where Jay learnt fabrication and other technical skills. The litmus test was restoring his dadâs Land Rover Defender: âOne of the greatest experience of my lifetime! It taught me a lot of lessons.â
Jay quickly moved on to building custom motorcycles from scratch, and first caught our eyes about three years ago with his âBaroda Bobber,â based on a Royal Enfield Thunderbird 350.
Heâs now honed his skills still further with this compact and elegant Bullet Electra, which was REâs best-selling model for many years.
âThe concept for this bike was to showcase the true craftsmanship of building,â says Jay, âwithout âlayering itâ or hiding anything. Whatever I have learned in the past five years, I have tried to implement in this build. Itâs a pure labor of love, representing the era of motorcycle development in small garagesâwithout any high tech tools or software.â
For bike builders, itâs critical to have clients who are âon the same page,â and Jay got lucky with the guy who commissioned this bike. âHe follows the same work and design philosophy as me,â says Jay. âHeâs a well known architect and designer who works with brass and wood, and admires hand-built things the most.â
He approached Jay after seeing the Baroda Bobber build. âWe decided to do the next expression of that build, using my improved skills to achieve better results in terms of craftsmanship.â
This is Jayâs first full-frame build, and heâs used 304 seamless stainless steel tubing. âI did some research and made a frame jig to perfectly align the frame,â he recalls. âBut as I was used to working without professional tools, I ended up only using the jig for joining the neck to the front rail.â
While crafting the frame, Jay started figuring out the dimensions for a springer fork setup. âIt was my dream to build a springer front end: I wanted to spend a good amount of time to make it perfect in the working sense, as well as aesthetics,â he says.
Luckily, Jay got it close to perfect in his very first attempt, and he reckons itâs the most beautiful part of the build. Itâs also made out of 304 stainless steel, with the springs coming from a local specialist, built to Jayâs specs.
Then Jay started working on the shape of the tank, splitting the unit into two portions, to make it easier to hide electrical items and the battery.
The left side portion is the actual fuel cell, which can hold around six liters (1.6 gallons), while the other half is a cover to hide all the electrical gear. Thereâs a pop-up gas cap to keep the lines clean, and the fuel petcock is an antique item that Jay found on Amazon.
For the rear portion of the frame, Jay wanted to try something different to the usual hardtail frame. After figuring out the curves and axle plate placement, he cut the backbone and grafted on two rear pipes. Itâs a simple and seamless look.
The arc welding is just as neat. âI tried to make every weld perfect, so that I donât need to grind them to look good. I just left the welds as they are, to look real raw.â
To keep the bars clean, Jay has used an internal throttle assembly and inverted clutch cable setup. âBut since I was using an internal throttle, it wasnât possible to use an inverted lever for the front brake setup,â says Jay. âAnd hydraulic brakes canât work that way. So I decided to link both the front and rear brake operations using a single foot pedal.â
Jay used a perimeter disc brake setup for the Baroda Bobber, which he believes is the only one of its kind in Indiaâas well as unique for an Enfield. So heâs replicated the setup on the Electra, to give the build a signature touch.
Jay has also made the hand and foot controls, using aluminum and a lathe. The velocity stack air filter is made out of a solid bar of aluminum too.
The 19-inch wheels are one of the few stock fitments, and the exhaust is an original Enfield part too. âI just love the flow of the stock bend pipe,â Jay explains. âI had to cut it in the middle and re-join it at a specific angle to match the lower frame lines, though.â
We love the understated style of this machine, and the way it has been crafted bit-by-bit, without so much as a Photoshop sketch beforehand. âI donât work with renders or drawings,â says Jay. âI do that process in my head, and start putting elements together one by one, to achieve the final design.â
Itâs a brave builder who leaves his bikes unpainted, but Jay has the skills to pull it off. âFor me it shows the craftsmanship of the builder. There are no layers of filler or anything, and you can see all the joints, welds, bends and lines.â
Weâre all for pushing the boundaries of modern tech, but we also love to see that traditional skills are alive and well tooâa refreshing touch of analog warmth in an increasingly digital world.
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